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When I first read that children’s authors should promote their books through school visits, fairs, and fetes, I thought, Right then — I’ll do exactly that. And I have. I’ve thrown myself into every opportunity I could find. But the truth is, the reality of promotion is far more complex than the neat advice suggests. School Visits: My Learning Curve I’ve completed three school visits so far, each one teaching me something different. Visit One: Sales were surprisingly good —

Embracing the Adventure of Book Marketing Marketing my book has been quite the journey. Everyone says you should start months before publication. But at that stage, I was still figuring out how to get the book published at all. I made a few TikToks, set up Instagram, wrote a list, gathered hashtags, and convinced myself I had made a strong start. Spoiler alert: I hadn’t. Since the book launched, I’ve been working hard to catch up. I’ve listened to TikTok after TikTok from mar

People often assume the hardest part of being an author is writing the book. It isn’t. Writing is the joyful part — the part that comes from the heart. The real challenge begins afterwards. Finding an illustrator you can afford. Learning how to format your book. Navigating the publishing platforms. And then, once your book is finally out in the world, discovering that visibility is the biggest battle of all. Marketing is a maze. There are countless people offering help — for

So, I’ve never written a blog before and I’m not entirely sure where to begin. What I do know is that I want to help other indie authors realise their dreams. When I was 11, I wanted to be an author. But things were very different back then (I’m 54 now), and it felt impossible. Traditional publishing was the only real route, and getting accepted was near impossible. To be fair, it still is. Today, though, we have so many more tools available to us — digital platforms, AI, com